+FILE TYPES

When the design process is complete, you will be sent a number of file types. This can be overwhelming if you're unfamiliar with them. See some explanations of files types below and what they are suitably used for. 

.jpeg file (Joint Picture Experts Group) - AKA .jpg
An image file. A .jpeg file is made of pixels and should not be scaled up (though it can be scaled down in size). A .jpeg can be saved at different resolutions. A .jpeg saved at print resolution 300PPI (300 pixels per inch) is ok to print if it is saved at screen resolution (71PPI), it is only ok to use on the computer. I will outline in the file folder or file name whether your .jpeg is saved at screen resolution or print resolution.
Useful for:
Screen Quality: Anything viewed on screen - Website, social media posts, e-newsletter etc.
Print Quality: Letterheads, invoices, advertising, etc.

.png file (Portable Network Graphics)
Similar to the .jpeg file, except a .png can have a transparent background. It can be placed overtop of an image nicely without any borders showing (unlike a .jpeg which will always have a white border around it). A .png file is also made of pixels and should not be scaled up.
Useful for:
Screen Quality: Anything viewed on screen - Website, social media posts, e-newsletter etc.
Print Quality: Letterheads, invoices, advertising, etc.

.ai file (Adobe Illustrator)
You will unlikely be able to open this file without Adobe Illustrator. This is the original design file I created the artwork in, some refer to it as the RAW file, or vector file. A vector file will never pixelate as it is made from a series of vector points (rather than pixels). So no matter how big or small the artwork, the quality will remain the same. 
Useful for:
Other designers, advertising, printers, sign-writers, embroiderers, etc.

.eps file (Encapsulated PostScript)
Similar to the .ai file but is an open format file which means it can be opened in many applications (other design software than Adobe Illustrator). 
Useful for:
Other designers, advertising, printers, sign-writers, embroiderers, etc.

.pdf file (Portable Document Format)
Similar to the .ai file and .eps files but you should be able to open it. You won't be able to edit anything without a design program but most designers can open this file to edit the content or get useful information about the file (ie. colours).  
Useful for:
Other designers, advertising, printers, sign-writers, embroiderers, etc.